Vallarta Online / PUERTO VALLARTA, JALISCO – ASTA was the focus of attention at the ASTA Fiesta in the Desert event, held on August 2nd and 3rd in Scottsdale, Arizona.
This annual event of the American Society of Travel Advisors (ASTA) brought together the main players of the tourism industry, and Puerto Vallarta stood out for its tourism offerings and infrastructure, reaffirming its position as a preferred destination for travel agents.
Strategic Connections with the Tourism Industry
ASTA was highlighted at the event thanks to Puerto Vallarta’s strong connectivity with major U.S. cities. Arizona, in particular, has direct flights to Puerto Vallarta through airlines such as American Airlines and Southwest, making the destination ideal for families looking for short-haul travel. This connectivity has been crucial in keeping Puerto Vallarta as one of the favorite destinations for U.S. tourists.
Hotels and Resorts Participation in ASTA Fiesta
ASTA ‘s presence was strengthened by the participation of several renowned hotels and resorts at the event, such as Grand Park Royal, Velas Vallarta, Casa Velas, and others. These establishments offered travel advisors detailed information about their facilities and lodging options, which helped to further position Puerto Vallarta as a destination that offers a variety of high quality options.
Positive Feedback from Travel Consultants
Sandra Muñoz, Marketing Director of the Puerto Vallarta Tourism Board, shared the positive feedback ASTA received from travel consultants. They emphasized that Puerto Vallarta is one of their clients’ favorite destinations, thanks to its authenticity and first class gastronomy, which reinforces its position as the most authentic beach destination in Mexico.
Strengthening Relationships and New Opportunities
Participation in ASTA also resulted in the generation of new contacts and opportunities for Puerto Vallarta. In addition, the online training program PV Specialist was promoted, which allows travel consultants to enrich their knowledge of the destination and become certified as specialists in Puerto Vallarta. These types of initiatives are fundamental to maintain and strengthen relationships with travel consultants, contributing to the growth and positioning of the destination.
Recommended Links:
1. External Liaison: American Society of Travel Counsellors
“American Society of Travel Advisors” provides more information about ASTA and its annual events.
Internal Link: Explore More Events in Puerto Vallarta
Puerto Vallarta not only shines in international events such as ASTA Fiesta in the Desert, but also offers a wide range of local events that capture the vibrant essence of the city. From cultural and sports festivals to concerts and art exhibits, Puerto Vallarta has something for everyone. To keep abreast of upcoming events and plan your visit, we invite you to explore our Puerto Vallarta Event Guide, where you will find detailed information on the most exciting activities the city has to offer.
