Vallarta Online / PUERTO VALLARTA, JALISCO.- Puerto Vallarta’s statistics for the first half of 2024 have proven to be impressive, showing significant growth in hotel occupancy and tourism spending. With the summer holidays coming to an end, Puerto Vallarta is set to conclude this period with very encouraging results. From July 7 to date, occupied hotel rooms total more than 250 thousand, which represents an average occupancy of 78.67% compared to 70.5% in 2023, that is, there was a growth of 8.17% compared to the previous year.
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Increase in passenger arrivals
Regarding the number of travelers who have arrived at the destination by air, in the first half of 2024, 3,758,900 passengers were received, while in the same period of 2023, 3,662,400 were registered, which represents an increase of 2.6% compared to the previous year.
Growth in International Passengers
Growth has been notable in the number of international passengers, which rose from 2,264,800 in 2023 to 2,441,500 in 2024; this is equivalent to an increase of 7.8% so far this year. This increase reflects the continued popularity of Puerto Vallarta as an international tourist destination.
Maritime Terminal Statistics
In another area, the maritime terminal closed the semester with 94 cruise ship arrivals registered, with 285,625 passengers arriving, which translates into a significant economic spillover for the destination. This growth is a positive indicator for cruise tourism in the region.
Increase in Land Transport
As for passenger buses, this year there have been 24,953 trips registered at the Puerto Vallarta terminal, while in the same period last year there were 24,123, that is, there was an increase of 3% in this area. The number of passengers who traveled by this means is 260,775 from January to June.
Positive Outlook for Summer
On the other hand, the projections for this summer vacation period are encouraging. The Jalisco Tourism Secretariat has predicted a growth of at least 3% for Puerto Vallarta, with an average hotel occupancy of 78% during this period, taking into account that it rises to 80 or 85 percent on weekends.
Increased Air Connectivity
Following this good performance in the first half of 2024, Puerto Vallarta is expected to continue with good numbers for the rest of the year. The air routes from abroad to the destination that have been recently announced by Alaska Airlines and the increase in frequencies by American Airlines from Phoenix, Arizona will surely benefit with a greater influx of international visitors.
Conclusion
Luis Villaseñor, director of the Puerto Vallarta Tourism Trust, commented: “At this time we are giving a great push to the promotion of the destination at a national level, since in summer domestic tourism is our main visitor. Even so, we never lose sight of the international markets, which promise to continue favoring Puerto Vallarta in the coming seasons by increasing its air connectivity.”
With these excellent results, Puerto Vallarta is positioned as one of the most important and preferred tourist destinations both nationally and internationally. The constant increase in Puerto Vallarta’s statistics reflects the success of the promotion strategies and the growing popularity of the destination among travelers.
Additional Resources and More Information
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For a broader perspective on tourism growth in Mexico and how Puerto Vallarta compares to other destinations, we recommend reading TravelPulse’s article on tourism growth in Mexico. This resource provides detailed information and analysis on current trends in tourism and how destinations in Mexico are adapting to attract more visitors. You can find the full article here: TravelPulse on the growth of tourism in Mexico .
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If you want to learn more about the attractions that Puerto Vallarta has to offer, we invite you to explore our detailed guide on the Vallarta Online website. From paradisiacal beaches to cultural and recreational activities, Puerto Vallarta has something for everyone. Discover the best attractions and plan your next visit by exploring our guide here: Discover more about Puerto Vallarta attractions .
