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Saturday, July 13, 2024

Promotion of Puerto Vallarta in the Center of the Country: Promoting Tourism


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Vallarta Online / PUERTO VALLARTA, JALISCO.- On July 2 and 3, the promotion of Puerto Vallarta was carried out with training seminars for travel agents in conjunction with the Ministry of Tourism of Jalisco and the wholesaler IMACOP in the cities from Toluca and Pachuca.

Importance of Promoting Puerto Vallarta

Promoting Puerto Vallarta is crucial to keeping the destination in the minds of potential travelers. Between both cities, 150 travel advisors were trained, with whom the tourist attractions and news of the destination were shared, such as the new highway that allows travel to Guadalajara in just 3 hours and the expansion of the Puerto Vallarta International Airport at the end of the year. next.

Connectivity and Access to Puerto Vallarta

One of the highlights was its year-round connectivity with direct flights by Viva Aerobus and Volaris from Toluca, and with Viva, Aeroméxico and Mexicana from Pachuca through the Felipe Ángeles International Airport (AIFA). This connectivity is essential for the promotion of Puerto Vallarta, facilitating access to the destination.

For more information on air connectivity and the best travel routes, visit Airports and Auxiliary Services .

Strategic Alliances and Sales Resources

The link with the wholesaler IMACOP was also strengthened to continue promoting reservations to Puerto Vallarta. Photographs and videos of the destination were shared as sales tools and databases of the cities visited were increased to keep travel agents informed about news about the destination.

Participation of Hotels and Local Suppliers

These seminars included the participation of the hotels Buenaventura, Vamar, Velas Resorts, Krystal, Mío, Friendly, Plaza Pelícanos, Las Palmas by the Sea and suppliers such as Mundo Cuervo, Ruta 21 and Explora México Tours, who promoted the trips of circuit in the State of Jalisco. This collaboration strengthens the promotion of Puerto Vallarta, highlighting its varied and attractive offer.

Statements from Authorities

Luis Villaseñor, director of the Puerto Vallarta Tourism Trust, said: “We continue to implement tactical actions to maintain travel preferences during this summer season and with a view to boosting reservations for fall and winter in important source markets that complement demand. thanks to the excellent connectivity with which our destination.”

Results and Projections

With these trainings carried out in alliance with the state government, Puerto Vallarta continues to position itself in the central area of ​​the Mexican Republic as one of the main alternatives nationwide for the upcoming vacation seasons. The promotion of Puerto Vallarta is essential to attract more visitors and consolidate its position as a top-level tourist destination.

Additional Resources

To learn more about Puerto Vallarta activities and promotions, visit our Events Guide .




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